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Dr Patricia Stainer
Hello, I'm Patricia. As a freelance consultant, I support cultural institutions and non-profit organisations in communicating in a low-threshold manner and in developing accessible marketing, so they can successfully attract new target groups.
To this end, I offer talks and individually tailored workshops in German and English, like at the Connected Audience Conference 2025 in Berlin. Further references include the Audience Success Conference 2025 and the Stuttgart State Opera (with a workshop in 2025 based on an individual analysis of their marketing). I also develop concepts and recommendations for addressing more diverse audiences, e.g. based on (non-)visitor surveys or interviews—connecting the dots from audience insights to action.
Short bio: Originally, I am a data-driven marketing and project manager in the cultural and non-profit sectors; past work stations include the Deutsches Theater Munich, an Off-Broadway musical production company in NYC, and the Sydney Opera House (Opera Australia). I teach cultural marketing and audience research at LMU University in Munich. I completed my doctorate on audience development, conducting a three-stage mixed-method audience study.
You can reach me via email: contact@patriciastainer.com
„How can cultural institutions communicate in a low-threshold manner and become more accessible in their marketing in order to attract new visitors? Patricia is one of the few experts in the German-speaking region on these issues. Her careful and committed approach always makes working with her pleasant and productive.“
Anna Kleeblatt (consultant for cultural institutions)
„Patricia has been working on the topic of non-visitors from an academic and practical perspective since 2016. She is very familiar with the challenges of the (especially German) cultural landscape and, above all, marketing departments. Her analyses of marketing measures are sharp and thorough – and always solution-oriented.“
Dr Maria Goeth (former Head of Communications,
Bay. Theaterakademie August Everding)
„Patricia brings structure to large amounts of data with remarkable speed, systematically seeking out key trends and insights. Thanks to her strong communication skills, she presents the results clearly and concisely.“
Prof Dr Christiane Plank-Baldauf
(Expert on young audiences & cultural participation)
„Thank you for the inspiring workshop! A change of perspectives is always important—and particularly the perspective of those who do not attend can benefit a large institution like the Stuttgart State Opera. Patricia did not just provide us with theory; she also worked with us to develop concrete, realistic steps for our practical marketing and communications work.“
Johannes Lachermeier (Director of Communicatons, Staatsoper Stuttgart)
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